SWEET TOOTH CNX

Client Background

Sweet Tooth is a business based in Chiang Mai, Thailand. They make and sell cinnamon buns.

The Challenge

  • No social media presence.

  • Lack of product photography.

  • Inconsistent posting schedule across platforms.

  • Lack of engaging, platform-specific content

  • Minimal community engagement

  • Untapped potential for viral content

Our Solution

We developed a multi-faceted strategy focused on authentic UGC-style content creation and comprehensive social media management across TikTok, Instagram, Facebook, and YouTube.

UGC Video Production & PRODUCT PHOTOGRAPHY

  • Done a photoshoot of their product, including the newly launched

  • Created 7-10 high-quality UGC-style videos weekly

  • Implemented a variety of formats

Social Media Management & Community Management

  • Planned and posted across all the social media platforms

  • Responded to all comments within 24 hours

  • Engaged with relevant communities

  • Monitored mentions and tags across all platforms

Strategic Content Planning

  • Researched trending topics and hashtags in the food industry in Chiang Mai

  • Developed a consistent posting schedule optimized for each platform

  • Created platform-specific content calendars

  • Aligned content with product launches and seasonal events

  • Analyzed performance metrics to refine strategy continuously

Collage of images featuring cinnamon rolls and related items. Top left shows a blue sign with candy canes and roses. Top center is a promotional graphic with a cinnamon roll labeled with ingredients and branding #sweettoothn. Top right displays a cherry-topped cinnamon roll with crumbs, labeled for Valentine's Day. Bottom left repeats the promotional graphic. Bottom center shows hands holding a cinnamon roll wrapped in paper. Bottom right features a bundle of cinnamon rolls with spiraled pattern.
Close-up of a dessert with whipped cream, Oreo cookies, chocolate drizzle, and crushed Oreo pieces on a pastry, against a plain beige background.
Three different dessert cookies topped with whipped cream and various toppings, arranged vertically on a beige background.
Three golden-brown croissants with sugar sprinkles on top, stacked against a plain background.
A slice of matcha-flavored dessert with chocolate drizzle and crushed nuts on top, placed against a tan background.
Instagram profile for Sweet Tooth Cinnamon Rolls showing logo with cinnamon roll, profile name, description, location, and link.