Client Background

Sweet Tooth is a business based in Chiang Mai, Thailand. They make and sell cinnamon buns.

The Challenge

• No social media presence.

• Lack of product photography.

• Inconsistent posting schedule across platforms.

• Lack of engaging, platform-specific content

• Minimal community engagement

  Untapped potential for viral content

Our Solution

We developed a multi-faceted strategy focused on authentic UGC-style content creation and comprehensive social media management across TikTok, Instagram, Facebook, and YouTube.

UGC Video Production & PRODUCT PHOTOGRAPHY

• Done a photoshoot of their product, including the newly launched

• Created 7-10 high-quality UGC-style videos weekly

• Implemented a variety of formats

Social Media Management & Community Management

• Planned and posted across all the social media platforms

• Responded to all comments within 24 hours

• Engaged with relevant communities

• Monitored mentions and tags across all platforms

Strategic Content Planning

• Researched trending topics and hashtags in the food industry in Chiang Mai

• Developed a consistent posting schedule optimized for each platform

• Created platform-specific content calendars

• Aligned content with product launches and seasonal events

• Analyzed performance metrics to refine strategy continuously