lucky EGG

Client Background

Lucky Egg specializes in creating engaging party games that bring people together. Though relatively new to the market, they had already established a loyal customer base in the UK and were looking to expand their presence in the US market. Their unique, fun-focused products had significant potential, but they needed content creation and social media management to effectively communicate their brand story across multiple social media platforms.

The Challenge

  • • Limited social media presence in the US market

  • • Inconsistent posting schedule across platforms

  • • Lack of engaging, platform-specific content

  • • Minimal community engagement

  • • Difficulty translating their playful brand identity to social media

  • • Untapped potential for viral content

Our Solution

We developed a multi-faceted strategy focused on authentic UGC-style content creation and comprehensive social media management across TikTok, Instagram, Facebook, and YouTube.

UGC Video Production

  • • Created 7-10 high-quality UGC-style videos weekly

    • Developed content that showcased real people enjoying Lucky Egg games

    • Captured authentic reactions and gameplay moments

    • Implemented a variety of formats

    • Focused on short-form content optimized for each platform’s algorithm

Social Media Management & Community Management

  • • Planned and posted across all the social media platforms

  • • Responded to all comments within 24 hours

  • • Engaged with relevant communities

  • • Monitored mentions and tags across all platforms

Strategic Content Planning

  • • Researched trending topics and hashtags in the gaming industry

  • • Developed a consistent posting schedule optimized for each platform

  • • Created platform-specific content calendars

  • • Aligned content with product launches and seasonal events

  • • Analyzed performance metrics to refine strategy continuously