LUCKY EGG

Client Background

Lucky Egg specializes in creating engaging party games that bring people together. Though relatively new to the market, they had already established a loyal customer base in the UK and were looking to expand their presence in the US market. Their unique, fun-focused products had significant potential, but they needed content creation and social media management to effectively communicate their brand story across multiple social media platforms.

The Challenge

  • Limited social media presence in the US market

  • Inconsistent posting schedule across platforms

  • Lack of engaging, platform-specific content

  • Minimal community engagement

  •  Difficulty translating their playful brand identity to social media

  •  Untapped potential for viral content

Our Solution

We developed a multi-faceted strategy focused on authentic UGC-style content creation and comprehensive social media management across TikTok, Instagram, Facebook, and YouTube.

UGC Video Production

  • Created 7-10 high-quality UGC-style videos weekly

  • Developed content that showcased real people enjoying Lucky Egg games

  • Captured authentic reactions and gameplay moments

  • Implemented a variety of formats

  • Focused on short-form content optimized for each platform’s algorithm

Social Media Management & Community Management

  • Planned and posted across all the social media platforms

  • Responded to all comments within 24 hours

  • Engaged with relevant communities

  • Monitored mentions and tags across all platforms

Strategic Content Planning

  • Researched trending topics and hashtags in the gaming industry

  • Developed a consistent posting schedule optimized for each platform

  • Created platform-specific content calendars

  • Aligned content with product launches and seasonal events

  • Analyzed performance metrics to refine strategy continuously

A woman taking a selfie with a yellow card, with a Pink background, a laptop showing a woman on a video call, and water splash graphics with the text 'GET WET'.
Two women appear to be arguing or having a disagreement, with the woman on the left holding a card and the woman on the right wearing headphones, both making expressive faces. The background is yellow with question marks, and there is a caption that says 'SORRY, WHAT?'.
A young woman with dark hair, screaming with red glowing eyes, in front of a fiery red background. An oversized taco with toppings is being swung above her head. Text on the image reads 'Tortilla Slap' in bold, distressed font.
Poster for a murder mystery event featuring a woman and a man sitting at a table, with a crime scene tape overlay and flashing police lights in the background.
Group of people excitedly taking a selfie on stage with colorful stage lighting and a neon sign saying "Grab the Mic".
Four people sitting around a table looking at documents with a sign that reads 'Murder Mystery' on the wall behind them.
Four men sitting at a wooden table holding flame-shaped cards labeled 'HOT TAKES,' 'PICY,' 'MILD,' and 'Mild.' Two of them look distressed while one appears surprised and another is bewildered. Background has flames and spicy pepper graphics with fiery effects.
Two women holding reading cards, one with a card that says "DISAGREE" and the other with a card that says "PEEING IN THE SHOWER IS NORMAL." They appear to be having a discussion with one looking confused and the other looking thoughtful, with red comic-style explosion graphics above their heads. The text "READ THE ROOM" is prominently displayed at the bottom.